2 of 5 engines cite you. The other 3 recommend a competitor.
Across 20 buyer queries, Northwind appears in Perplexity and (partially) ChatGPT, but is absent from Gemini, Claude and AI Overviews. The dominant cause sits at L1 · Access — GPTBot is blocked at your CDN.
Root cause · L1 Access blocks everything downstream
What the engines actually say
Real buyer queries, recorded per engine with cited sources.
Names Northwind among 3 vendors; cites your pricing page and a G2 review.
Mentions Northwind but calls it a “consulting firm,” not a robotics platform.
Recommends two competitors. Northwind not mentioned in any of 20 answers.
Cannot retrieve northwind.io (blocked). Answers from third-party pages only.
Overview names the category leader; Northwind absent from the cited set.
4-layer diagnosis
Each gap placed on the layer that causes it, with an impact-vs-cost read.
GPTBot & Google-Extended blocked (403)
CriticalCDN firewall rule returns 403 to AI crawler user-agents. No engine can read the live site.
No Organization / Product schema
MajorPages ship without JSON-LD. Engines infer category from prose and guess wrong.
Content not answer-shaped
MajorNo page directly answers “best warehouse robotics platform.” Buyer prompts go unmatched.
Thin third-party corpus
ModerateFew reviews and no presence in the roundup articles engines draw from.
Competitor citation map
Share of answer per engine — who the AI names when buyers ask.
30 / 60 / 90-day roadmap
Prioritized by impact-vs-cost. Hand it to any dev or content team — or to us.
- L1Allow GPTBot, PerplexityBot, Google-Extended at CDN
- L2Ship Organization + Product JSON-LD
- L2Server-render key landing pages
- L3Publish 6 answer-shaped comparison pages
- L3Fix category wording site-wide
- L2Add FAQ schema to solution pages
- L4Earn 3 third-party roundup placements
- L4Drive 25+ verified reviews
- →Re-measure all 5 engines
- Q01best warehouse robotics platform
- Q02warehouse automation vendors compared
- Q03AMR fleet software for 3PL warehouses
- Q04alternatives to Competitor A
- Q05robotics platform for mid-size fulfilment
- Q06warehouse picking robots ROI
- Q07best AMR vendor for cold storage
- Q08warehouse robotics with WMS integration
- Q09is Northwind Robotics legit
- Q10what is Northwind Robotics
- Q11Northwind vs Competitor A
- Q12top robotics startups warehouse 2026
- Q13how to automate order picking
- Q14warehouse robots without conveyor retrofit
- Q15robotics-as-a-service pricing warehouse
- Q16best warehouse automation for SMB
- Q17AMR safety certification requirements
- Q18warehouse robotics case studies retail
- Q19fastest deploying warehouse robots
- Q20warehouse robotics vendors Europe
Each query ran 3× per engine on neutral accounts, in two streams: live retrieval (web on) and model memory (API, web off). Raw probes — prompt, full answer, cited sources, timestamps — are preserved in the evidence archive (JSONL) delivered with this report. We do not promise that any engine will cite you by a given date, and we do not sell leads or rankings — no one honestly can. We remove the reasons engines currently skip you, then re-measure the same 20 questions and show you what moved.